DIRECT MAIL BRINGS CASH FLOW

Leverage your cash flow with direct mail, which brings in customers and cash flow.

A direct mail campaign should be high on your list of priorities. It can be on a local level, or to a niche clientele,(all the Swiss, or bass fisherman, or Porsche owners) in your town, or area, or state or even nationwide.

Post cards work very well. Change the color of the card with each new mailing.

Your mailing should be designed to promote a response. When one design or phrase works --use it as your basic campaign. You could run variations, changing only ONE variable, perhaps the price, the headline, or a free gift.

Keep records of the response. If you find one that works best of all variables you have established a “fixed” item.

When you have gained customers, always use direct mail for repeat business. It is much easier to keep a customer than to replace him or her. These efforts should form the basics of your marketing plan. All marketing hinges on benefits for customer. Remember customers bring in Sales and Cash Flow.