COOL IDEAS

This needs to be done frequently and should be a matter of habit, not just in a crisis. Tweaking your business is a way to adapt to the constantly changing preferences of the public and changing market conditions.

Stay Positive!

When a hot item is dead it's Dead! Move it out of your highest profile place in the store and put something else there.

Do your special event sales plateau after a couple days? It's a good time for in-store specials and other marketing tools.

Small gifts or rewards can reinforce the good habits of your staff, and keep them focused on creating good experiences for your customer. Pay attention and notice good things about your employee’s performances. Gift certificates for a local coffee shop or lunch place are great ways to show immediate appreciation. Keep some handy in your desk drawer.

Offer discounts to your customer for special events.

Send them e-mail promos or mail postcards.
Department stores are in trouble, because to the next generation customer, they specialize in the PRODUCT as opposed to the customer.

Small businesses can differentiate themselves by focusing on the experience of the CUSTOMER.

For Car repair shops, Alteration shops, Editing and Graphic Designers, etc… when your schedule is slow, offer your customers a discount for that week or period of time. Send out a special promotional e-mail or post card with an expiration date.